My old stock answer might be helpful to you:
Many people use a skylight or UV filter to protect the front glass of the lens, but you can also buy high quality plano glass filters for that purpose. Whatever you do, at least buy a decent quality filter instead of trying to get off cheap.
Many people use a UV filter simply to protect the front element of their lens from damage. "UV filters absorb ultraviolet rays which often make outdoor photos hazy or indistinct." (from: http://www.thkphoto.com/products/hoya/gf-01.html )
We get this question often enough that I decided to upload a sample to Flickr showing the same subject taken with and without a UV filter. Download the image, cut a small section out of the top half and drag it to the same section in the bottom half and see what you think. The photos were taken about 15 seconds apart in subdued sunlight, so I think the lighting was virtually identical for each. There was no post-processing at all so you can make a fair comparison. I will not comment any further and let you decide for yourself if there is any color shift.
http://www.flickr.com/photos/7189769@N04/441244796/
The picture was taken with a Nikon D200 at ISO 100 with the Nikon 18-200 VR lens @ 112 mm at f/5.3.
Here's a comparison that I did by accident. Read the comments and you'll understand:
http://www.flickr.com/photos/samfeinstein/1793551691/
Buy a name brand like Hoya or Tiffen. Don't get cheap junk to put on the front of your fine lens. Personally, I am now switching over to plain high quality optical glass "filters" from Nikon for lens protection, even though they cost more than a good UV filter.